Accordingly, it makes sense that they've embraced transmedia storytelling as a narrative structure: in spreading out a narrative across media platforms, they can increase their returns on any given text. Modern media companies hold economic interests in a range of media forms. This is a great example of worldbuilding, the foundation of most transmedia stories.Ĭan you elaborate on what you mean by “horizontal integration” within the media industry? There are two quick shots (theoretically from Luke Skywalker's point-of-view as he takes in the surroundings) that last a few seconds, but in that brief time we see so many different alien species, each with their own personalities and customs, that prompt the audience to want to know more about them. A great example is the Mos Eisley cantina scene in the first film. This is often accomplished through what transmedia scholar Geoffrey Long (drawing on John Keats) has called "negative capability," or references to people/places/things that we may never see, but that both help to enrich the sense that a fictional world is vast and also might be explored through transmedia extensions.
Transmedia storytelling examples series#
Transmedia stories foundationally require a rich fictional world, one that seems to expand beyond the boundaries of a given text or series of texts. What about a particular story world might make it a candidate for transmedia storytelling? And in particular, what is it about Star Wars?
Scott filled us in on why Star Wars has been such fertile spawning ground. As a primary test case (in addition to other popular narratives), this semester’s class critically analyzed Star Wars, one of the precursors of contemporary transmedia storytelling.
Transmedia storytelling examples code#
Transmedia storytelling with Star Wars | Radio, Television and Film retweet icon bullhorn icon reply icon info icon flickr icon tumblr icon vimeo icon reddit icon podcast icon angle-down icon angle-left icon angle-right icon angle-up icon ban icon hamburger icon book icon bookmark icon bug icon caret-down icon caret-left icon caret-right icon caret-up icon chain icon check icon check-circle icon chevron-down icon chevron-left icon chevron-right icon chevron-up icon circle icon circle-o icon clone icon close icon download-cloud icon code icon download icon ellipsis icon envelope icon warning icon external-link icon eye icon eye-slash icon facebook icon github icon google-plus icon heart icon heart-o icon home icon info-circle icon instagram icon linkedin icon lock icon medium icon minus-circle icon send icon pause-circle icon play-circle icon plus-circle icon question-circle icon quote-left icon quote-right icon rss-square icon search icon share-alt icon slack icon snapchat icon ticket icon twitter icon wheelchair icon youtube icon Weibo Instagram Linkedin flickr Reddit tumblr Twitter Vimeo Youtube Facebook medium Google Plusĭefined by media scholar Henry Jenkins as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience,” transmedia storytelling is a narrative model that promotes collaborative authorship and participatory spectatorship, and these stories fuel horizontal integration within the media industry.
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